Upon graduating in 2007, Krystof Strozyna was invited to display his collection in Harrods as a second-place winner of the Harrods Design Award. His sharp tailoring and sculptural shapes earned him the New Generation sponsorship for three consecutive seasons. His signature designs include body-con shapes, graphic cuts, sharp shapes and meticulous draping. The label has a huge Celebrity fan base including Nicole Sherzinger, Lily Cole, Natalia Vodianova and Diana Vickers.